Bada Bing.

We build, grow and distribute products people want to live with—across beauty, coffee and everyday commerce.

Six businesses. One point of view.

Our businesses

NOVIQ

Commerce & distribution

Food & beverages

Specialty coffee

Professional hair care

Gen Z hair care · Coming soon

Italian styling tools

What connects us

Every Bada Bing business is built around considered products, smart distribution and a sharp understanding of how people shop today.

A silky, creamy Scandinavian-made protein bar with 29% protein, no added sugar and fewer than 230 calories per 55g bar.